What You Need to Know to Launch a Successful Podcast

Podcasts are huge nowadays. It seems like there are podcasts for every subject, from fiction storytelling podcasts like Welcome to Night Vale to entrepreneurial podcasts like Chris Ducker’s YouPreneur and everything in between. It’s a wonderful time to be a podcast listener!

It’s also a wonderful time to be a podcast creator.

In this post, I am going to jump into a number of specific tips to guide you as a new podcast creator and help the launch of your your podcast be as successful as possible. Sound like a plan? Let’s get into it!

Tip 1: Start With My Complete Step-by-Step Podcasting Tutorial

In How to Start a Podcast: Pat’s Complete Step-by-Step Podcasting Tutorial, I describe each step you need to take to create a successful podcast, from creating your podcast title to choosing the best podcasting gear. This is the best place to start if you’re launching a podcast. Even if you have already launched a podcast, and you’re gearing up for an exciting relaunch, my tutorial can help you take your podcast from stagnating plateau to climbing up the mountain toward more listens, downloads, subscribers, and higher rankings.

Get started at today!

Tip 2: Your Podcast Launch Is an Event

Creating a podcast takes a lot of hard work and determination. So you want to make sure that the work you’ve put into it gets the proper attention it deserves (there’s nothing worse than working tirelessly to produce a thing only to find that it didn’t have much of an impact). The best way to do that is to make your podcast launch an event—with a big celebration and announcement, fireworks (figurative or real, it’s up to you!) and all. You want to make a big splash. The bigger the splash, the more ears perk up, which leads to more subscribers, higher rankings, and the potential for more customers down the road.

So, how do you do this exactly? The first thing to do is to have a deadline, or a specific launch date that is transparent to your audience. This way they know exactly how you’re progressing and when the podcast will ready to. It can also be pretty self-motivating—if your audience is aware of your launch date, you’ll be more keen on meeting your self-imposed deadline.

Tip 3: Build the Buzz

If you want to make sure that your podcast launch is an exciting event, focus on the buzz. And I don’t mean bees (although if your podcast is about bees, then you’re good!). By building buzz, I mean putting pieces in place that will strategically inspire excitement and anticipation leading up to the launch date.

One way you can accomplish this is by working backward from your launch date and determining the other dates that make sense to market and/or promote your podcast. I’d recommend putting together a calendar that includes each of the days you want to highlight the podcast launch on social media, your blog, or elsewhere. For the launch of Will It Fly?, we created a social media strategy that followed the same logic with the goal of building buzz before the book was even published. It was pretty successful too!

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